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Balloon Release Held In Memory of Four-Year Old Boy

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Youngster Lennox Railton-Cragg died following an off-road bike crash on Sunday, January 23.

A balloon release was held in memory of the four-year-old boy who tragically died in a bike crash in County Durham.

Lennox Railton-Cragg died after the off-road bike he was on collided with a lamppost in the Eldon Lane area of Bishop Auckland on Sunday, January 23 at around 1pm.

The little boy was flown to the Royal Victoria Infirmary (RVI) in Newcastle but nothing could be done to save his life. He was tragically pronounced dead on arrival.

Following his tragic death, exactly a week after the tragedy, family and friends gathered at 1pm on Sunday at the scene to remember their young man.

Hundreds of blue balloons were released into the sky while a big board with pictures of Lennox was held up.

Now family friend, Luke Weldon, is trying to raise money for the Great North Air Ambulance Service as well as his school Prince Bishops Community Primary School.

A Go Fund Me page was set up and so far more than £1,200 has been raised.

Luke said: “The school has offered lots of support for the family and the Great North Air Ambulance relies on donations to keep going.

“I’d love to raise as much as possible but I have a target of £2,500.

“I just wanted to do something good out of a bad situation. His death was a bit of a shock for the community.”

You can find the fundraising page here.

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Tech company n.gage.io hopes to revolutionise audience experience

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The innovative North East company n.gage.io aspires to transform how audiences engage with leisure, visitor and sporting attractions.

Using a highly customisable, data insight driven SaaS platform with an integrated mobile web-application, operators will be able to deepen their audience and visitor engagement, deliver powerful insights, and increase customer lifetime value.

Already the tech company has begun work with pilot customers from the attraction sector, such as Northumberland Zoo, and the sports sector.

n.gage.io has now secured £150,000 in seed investment from County Durham based Growth Capital Ventures to drive the development of the technology forward and support n-gage.io’s market strategy.

Co-founder and chief executive of Growth Capital Ventures Norm Peterson said: “Once developed, this new platform will give attraction and venue operators at all levels the ability to affordably embrace the power of technology to improve audience engagement both before, during and after a visit, with real-time evaluation tools to gain valuable insights.

“This has been a great opportunity to invest at an early stage and a highly scalable business focussed on innovation in digital media and mobile technology. This initial investment will accelerate the development of the technology and allow the company to scale up the team to drive the business forwards.”

Despite 84% of UK adults owning a smartphone in 2020, only 18% of the 5,500 visitor attractions in England used a mobile app prior to the pandemic.

n-gage.io’s founder and CEO Bryan Hoare said: “Covid-19 has highlighted the importance of technology more than ever; showing how important it is to maintain links with your audience when a national and global crisis disrupts business.

“While the pandemic has accelerated views around technology adoption, more needs to be done to address market affordability and ease of deployment where low levels of technical expertise and lack of resource are often barriers.”

It is hoped that transforming audience engagement and visitor experience will gain businesses more loyal customer bases and therefore increase revenues.

Director of media and content at n-gage.io added: “Our content experiences can also provide focus, delivering engagement in such a way that people’s lives are enriched. We can do so much more with technology for education, bringing our heritage and culture to life for community benefit.”

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