McDonald’s launches trial loyalty scheme

A trial McDonald’s loyalty scheme began recently in the North West, which, if successful, could be rolled out across the UK.

10 North West based restaurants introduced MyMcDonald’s Rewards on January 10.

Since then, customers have been able to earn points based on their purchases, and redeem them for menu items or donate to charity.

By the end of the month, a further 65 stores will welcome the McDonald’s loyalty scheme.

If it goes well, all of the UK could be benefiting from MyMcDonald’s Rewards by the end of 2022.

To earn points, customers must download the MyMcDonalds App.

Customers will collect 100 points for every £1 they spend, unlocking awards at 1,500, 2,500 and 4,000.

These points can then be redeemed through the loyalty scheme for selected menu items.

Smaller items such as a mini McFlurry or a small portion of chips can be traded for 1,500 points, or customers could upgrade to medium fries by waiting till they reach 2,500.

Customers can even hold off and treat themselves to a Big Mac for 4,000 points.

A full list of which menu items can be redeemed for specific points can be found here.

Alternatively, McDonalds is offering the chance to donate to BBC Children in Need instead.

Customers can exchange their points for £1.50, £2.50 or £4.

Michelle Graham-Clare, SVP and Chief Marketing Officer, McDonald’s UK and Ireland said: “We’re incredibly excited to trial the MyMcDonald’s Rewards scheme in the UK.

As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to the brilliant BBC Children in Need, money which we know will make an incredible difference to the lives of many thousands of young people.

We can’t wait to hear what our customers in the North West make of the scheme and hope to be able to roll it out further later this year.”

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